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1ClickFactory, based in Vilnius, Lithuania and QBS Group, headquartered in Leusden, the Netherlands, announced they are re-branding together as Companial. The move completes the merger of the two firms as an organization providing services and licenses to Microsoft Dynamics partners.

1ClickFactory delivers services to more than 300 Dynamics Partners in over 40 countries working as a Microsoft ISV Development Center with Gold certification in ERP, Application Development, and Cloud Platform. QBS Group is an indirect Cloud Solution Providers for Microsoft, now in over 25 countries with over 800 partners that manage more than 40,000 customers.

The launch of Companial will not impact existing relationships and contracts, the company says, and it will lead to more partner-focused offerings related to adding or enhancing a Microsoft Business Applications practice. The company recently acquired a majority share in Dynamics training specialist firm Plataan, a deal that will enable the firm offer training and enablement tools to Dynamics partners globally. In 2019, QBS Group acquired the majority of the shares in 1ClickFactory.  In 2020, QBS became the majority shareholder in MindsUnited, a software and services firm with a focus on Microsoft Dynamics 365 CRM and Power Platform.

Companial will be led by CEO Louis Rustenhoven, who has also led QBS Group’s parent company The IT Channel Company. In an interview with MSDW, he explained that Companial is continuing to evolve as a services firm.

An increasing part of our revenue consists of services with which we support our Dynamics partners. Our transaction with Plataan 1 month ago perfectly fits into this strategy.

In the new Companial organization we combine our business and technical services and make it possible for partners to purchase all their services from us via 1 platform whether it concerns licensing, lead generation, training, hosting, technical or any other service. But – although we digitize many of our touchpoints and processes – we will never compromise on the “personal touch”.  Our personal touch with our people in partner care, finance, sales support, marketing, technical services and of course sales.

We aim to extend our Dynamics community and also aspire to be the most preferred community. With more than 1,000 partners we are the largest community of Dynamics partners in the world. But we realize that we must deserve the trust and business every single day again. We as Companial can only be the preferred community if we share our knowledge and experience with our partners and deeply care about responding to their needs.

It’s our mission as Companial to empower every Dynamics partner to exceed expectations. Most important expectation of course is the expectation of the customer of the partner. However more and more important is the expectation of your employees as a partner or ISV. We want to provide your employees with the right tools and top-end expertise. We  will support them in coping with the increasing speed and complexity of innovations and will turn that into learning opportunities for them.

The company could engage in further geographic expansion and make further strategic acquisitions, too, he said.

If we can expand our service portfolio and better support our partners with acquisitions – we will certainly not fail to do so. We might have a legacy as BC specialist, but more and more partners are discovering that we also have a lot of expertise in F&SCM, Dynamics Hosting, Customer Engagement and Power Platform. Specifically in these areas, we are extending our technical teams and will introduce new relevant services. We are Dynamics all up! And if an acquisition can help us in accelerating executing our strategy then we’ll take a serious look at this.

With regard to new countries, Companial has invested a lot in expanding our local teams in recent years. It is important to us that we can make a difference with our services and that we find the right people to carry out our strategy. If these 2 conditions are met, we are always interested in expanding our geographical footprint.

And he believes the demand for accelerated delivery of cloud-based services is a key area where partners will be looking for support.

The speed of transition to cloud will pick up. Not only is that our joint future – as partner and Companial – but as Companial we also want to become part of your transition. It’s hard to say where partners need the most support; the (data) migration of customers, the onboarding of new customers or the conversion of customizations all require a lot of time, energy and knowledge from the partner. One thing is certain, we will have to do this faster and faster without sacrificing quality. Hence in addition to the usual projects, our (technical) services will increasingly consist of supplying the partner with tooling to do this him/herself. These can be data migration tools, but also tooling to centrally manage, for example, your integrations and solutions for D365 and Power Platform.